It’s probably easier to tell you who is not. 👀 👀
👉 If you are not laser focused on marketing to the wealthy-I’m not the right coach for you.
There are plenty of other coaches who can help you with attracting a mass audience. I just happen to not be one of them. The affluent market is unique, and requires strategies and tactics that resonate with the specific characteristics of the wealthy.
Attracting more affluent clients depends upon first developing a relationship, and then seamlessly moving them from curiosity to interest to engagement.
This requires a sophisticated approach, and is the polar opposite of “simplistic”. Believe me, if there was a magic red button you could push, and have wealthy clients come running to you-I’d endorse it.
But there’s not.
Much the same way as you don’t go up to the pretty girl (or handsome guy) at the bar and say, “Want to get married?”, there isn’t just a simple statement you can send out in a mass email and immediately get new affluent clients.
⚠️ Instead, what you need is a blueprint that breaks down the goal into actionable steps, and then I’ll coach you on precisely what you need to do in order to achieve the results you want.⚠️
👉 👉 If you don’t have a bias for action, I’m not the right coach for you.
Action trumps meditation every time. It’s easy to come up with reasons for why something might not work, and never actually do anything. As a result, you stand on the sidelines as the clock runs down, and then wonder why your business and life hasn’t changed for the better.
I’m really only effective with people who are committed to implementing the plan we develop together.
👉 👉 👉 If you don’t have a reasonable budget for marketing- once again, I’m not the right person for you.
You don’t need to have a fortune in order to be successful, but you do need money that is specifically earmarked for growing your business. I believe that marketing ultimately shouldn’t cost you anything since the returns far outweigh the investment. (Obviously, no guarantees-but you know that.)
There’s an old adage that marketing is simple - Try a number of things. See what works best. Do more of that.
That’s surprisingly true.
The trick is that you need to make sure that you can track the effectiveness of your marketing so you know what’s working. Not what you think might work, but what is actually producing results.
That’s why the marketing plans I set up with my Platinum Personal Coaching clients are different in many ways from traditional approaches. And again, I’ll advise you not only only on what to do- but how to implement it.
Step by step.
I never leave my clients hanging.