The Affluent Marketing 
Inner Circle

FEATURED IN

Hi-Mark Satterfield here

Thanks for your interest in my Affluent Marketing Inner Circle. Obviously, I don’t know if this will be a good fit for you, so let me share a little bit about the program, and if it sounds good you can let me know.

Seem fair?

OK, to start, if this is the first time you’ve heard of me, let me share briefly about who I am, and why you might want to consider joining our Inner Circle.

My name is Mark Satterfield and I’ve been developing and implementing marketing programs focused on the affluent for the past 30 years. My team and I have worked in over 2 dozen industries, so if you sell products or services to wealthy people, there’s a good chance we’ve worked in your industry.

I’ve also written a number of books that have been on the major best sellers lists, and I produce a weekly video/blog series on affluent marketing strategies. I only mention this since if I’m completely unknown to you, it might be helpful to read some of my stuff, or watch some of my videos. 

If you find them helpful, we’re probably a pretty good match.

Also, if you’re someone who likes to know a little bit about the person behind the program (I’m one of those people-don’t completely know why-but I am)…I’m married to my wife Marian, we have a cat named Sam, I live in Pinehurst NC and I’m an amazingly mediocre golfer.

In addition to designing and implementing marketing plans for my clients, I have a very small private coaching program and this…the Affluent Marketing Inner Circle.

Let me tell you a bit about it.

First, it’s a small group meeting that is focused on how to attract more affluent prospects, and then turn large percentages of them into paying, engaged and happy clients.

What do we cover in the Inner Circle?

The short answer is a lot of stuff-the agenda is driven by the biggest challenges you face.

The Inner Circle is the opportunity to take a deep dive on specific topics that you’ve told me are important to you.

For example:
  • Mindset
  • ​Communication & Social Skills
  • ​Copywriting
  • ​Lead Generation & Traffic
  • ​Converting Prospects Into Paying Clients

Mindset

The wealthy can be intimidating


Look we both know that for many of us, the wealthy can be intimidating. 

This is especially true when you aren’t (yet) making as much money as the people you’re trying to attract as clients.

The good news is that there’s a lot of really cool and easy things you can do increase your confidence. 

I’ve picked up these ideas from leaders at such companies as American Express, Merrill Lynch, Southeby’s, NetJets and a lot of others.

Communication & Social Skills

Networking is going to be one of the key elements


Not a huge news flash when I tell you that networking is going to be one of the key elements in building affluent client relationships.

But we all feel uncomfortable at times attending events- especially when everyone seems to know each other. If you’ve ever struggled with entering a conversation already in progress, or figuring out exactly what should you be saying that will engage a fellow attendee, you’ll love our sessions on this.

Copywriting

This covers a wide swath of waterfront


Everything from the copy on your website, to emails, to old-school direct mail, to blogs…it’s all about copy. 

How to write in a way that gets people’s attention, doesn’t bore them to death, and motivates them to take the next step in becoming a client.

I’m a big advocate of what’s called Assembly Line Copy. 

I learned this from Master Mind programs I attended with Dan Kennedy, Frank Kern and John Carlton. 

If those names don’t mean anything to you-they’re some of the highest paid and most sought after copywriters on the planet. Whether you join the Affluent Inner Circle or not, they’re people you should definitely be following.

And here’s a cool bonus that I offer exclusively to my Inner Circle Members. 

If you have a sales letter, email, heck any kind of copy you’d like me to review…send it over and I’ll give it a refresh. 

Keep in mind my Done-4-You clients typically invest $100,000+ for us to do a campaign for them- so this is great deal. (It’s also the reason why I keep the group really small since there are only so many copy reviews I can realistically do.)

Lead Generation & Traffic

Need a steady stream of new prospective affluent clients

You want and need a steady stream of new prospective affluent clients, raising their hands and expressing interest in your services. 

But what’s the best way to do that? 

There are so many options available that it’s easy to get overwhelmed and then the dreaded inertia sets in.

Inner Circle is specifically designed to make sure you maintain momentum and stay motivated. 

We all get discouraged. We all get lethargic. I totally get that. 

That’s why joining an Inner Circle is so often the gasoline on the fire that gets you pumped up, and makes sure you’re doing what needs to be done.

Converting Prospects Into Paying Clients

How to convert prospects into clients

I don’t know about you, but I’ve never been comfortable trying to “convince” someone to do something.
Maybe you can relate.

That’s why we spend a lot of time in Inner Circle on how to convert prospects into clients using what is called the Collaborative Close. 

It’s the end point of the marketing system, so if you’ve done all the steps that lead up to that, it’s pretty simple.

But don’t worry, I’ll show you how to map out a blueprint for taking someone who doesn’t know you…doesn’t have any interest in getting to know you…and turning them into an engaged and enthusiastic client.

…and that’s just the tip of the proverbial iceberg about what goes on in Inner Circle.

And of course all the meetings are recorded so if you can’t make one you can catch the action at your convenience. 

Who should consider joining?

     It’s probably easier to tell you who should not join:

  • If you aren’t focused on the affluent market-this is not the right group for you. The wealthy are a unique tribe and require a tailored approach that reflects their culture and outlook.
  • If you’re only willing to rely on word of mouth and referrals for all your new business-you shouldn’t join. 

    Look, I’ll be the first one to tell you that referrals are great. In fact we talk a lot about how to get more of them, and how to motivate the affluent’s trusted advisors to refer to us.

    But that’s only one method to get more wealthy clients, and you never want to rely on just one tool. I’m a marketing guy and this group is comprised of people who are believers in marketing. They try stuff. Some has worked. Some hasn’t. But that’s ok. That’s how we learn. If you’re tired of the “feast or famine” cycles that everyone runs into who exclusively relies on word-of-mouth, this is a good group for you. 
  • ​If you don’t have a bias for action-this group is definitely not for you.

    The assumption all of us have in Inner Circle is that members are doing things. Not thinking about doing things-actually implementing them. It’s easy to come up with excuses for why something might not work, sit on the sidelines and passively observe what others are doing. If that’s your tendency, this will be waste of time.

    As Dad used to say, “You can’t learn to swim by reading a book.”  We want members who are in the game. Playing hard. Sharing their experiences. That’s what makes an inner circle valuable.

    you think this sounds like a good fit. That being in a room with other affluent marketing focused entrepreneurs would be ideal- you should consider joining. (I recognize that since some people need to keep their participation confidential-you can remain incognito if you wish during the meetings. Of course that doesn’t prevent your from participating however you want.)

If you aren’t focused on the affluent market-this is not
 the right group for you

Wealthy are a unique tribe


If you aren’t focused on the affluent market-this is not the right group for you.

The wealthy are a unique tribe and require a tailored approach that reflects their culture and outlook.


If you’re only willing to rely on word of mouth and referrals
 for all your new business-you shouldn’t join.

Look, I’ll be the first one to tell you that referrals are great

In fact we talk a lot about how to get more of them, and how to motivate the affluent’s trusted advisors to refer to us.

But that’s only one method to get more wealthy clients, and you never want to rely on just one tool. 

I’m a marketing guy and this group is comprised of people who are believers in marketing. 

They try stuff. Some has worked. Some hasn’t. But that’s ok. That’s how we learn. 

If you’re tired of the “feast or famine” cycles that everyone runs into who exclusively relies on word-of-mouth, this is a good group for you.

If you don’t have a bias for action-this group
 is definitely not for you.

The assumption all of us have in Inner Circle is that members are doing things..

Not thinking about doing things-actually implementing them. It’s easy to come up with excuses for why something might not work, sit on the sidelines and passively observe what others are doing. 

If that’s your tendency, this will be waste of time.

As Dad used to say, “You can’t learn to swim by reading a book.” We want members who are in the game. 

Playing hard. Sharing their experiences. That’s what makes an inner circle valuable.

If you think this sounds like a good fit. That being in a room with other affluent marketing focused entrepreneurs would be ideal- you should consider joining. (I recognize that since some people need to keep their participation confidential-you can remain incognito if you wish during the meetings. Of course that doesn’t prevent your from participating however you want.)

How much does this cost?

First of all…

It’s NOT another dating program which shows you “tricks” and “routines” to seduce women.

Because, the truth is...

...you don’t need any tricks or tactics.

So, instead…

The INSIDhER program gives you the ONLY 2 INGREDIENTS you actually require…

...to succeed with women at a level most men can only dream of!

How much does this cost?

The Affluent Marketing Inner Circle

Membership is just $9.90 per day

…which adds up to $297 per month.

Not prohibitively expensive, but enough to keep the Never-Actually-Implement-Anything-Knuckleheads out. 

No long term contract. If you don’t find it helpful…quit. A simple email to mark@gentlerainmarketing.com will take care of it, and you won’t be billed another dime.

Look, running your business can be a lonely life, and we all need peers and mentors who can help us break through bottlenecks, hold us accountable, commiserate on our losses, and celebrate our wins

Sound good?

Hope to see you at the next meeting.

Mark
© Copyright Gentle Rain Marketing 2023   |   All Rights Reserved